If you’ve never been to Abercrombie and Fitch in London, linger around the bottom end of Regent Street and then follow your nose. No, really. It’s impossible not to notice the sexy smell of self-love that starts swirling around the top of Savile Row, meandering menacingly towards the mother ship.
Like Pepé le Pew wafting his malodorous pheromones in the direction of any female, the owners have brewed an industrial strength scent that causes hormonal teens to drift mindlessly towards the pearly-toothed gates, where, rather than being greeted by a horny French skunk, Brad the male model awaits with no top on and a pair of jeans sitting so low you can see the sheen of his freshly waxed groin. That is, if he isn’t surrounded by a bunch of male Spanish exchange students with backpacks on their fronts taking pictures with him to test his tolerance threshold. A thrilling sight if you have a few minutes to spare.
At Christmas my brother and his fiancée bought me a pair of jogging bottoms and a T-shirt that would have fitted a two-year-old and it took three washes and a healthy splattering of bacon fat to get rid of the smell. Allegedly being a medium– and my being quite small at a 29-inch chest – yanking the T-shirt on shouldn’t have been an issue, but apparently it’s easier to roll a condom over a guitar. I don’t dislike their clothes, but they have a bizarre idea of what fits normal human beings and since when has anyone beyond 1994 worn checked shirts – the standard uniform of the shop “assistants.”
Anyway, a close friend was down for the weekend and fancied a new gilet, so we took a trip into the weirdness. Once through the doors, I had to wait until my eyes adjusted to the darkness. It was like being in a nightclub. The music, albeit very cool, was so loud I couldn’t hear my pal shouting at me and within two minutes I had lost her. Wandering aimlessly from room to room, squeezing between beautiful people, I felt like I was in the West End on a Friday night, only with much better-looking people. A&F certifies that their staff must embody the all-American look, so why they aren’t all clinically obese, walking around with a family bucket of chicken under one arm and clutching a milkshake is a little misleading.
My pal picked up a pink top she quite liked and while she tried on the gilet I wandered off to ask for the top in a different size. A girl with long blonde hair and a tan to match the wooden floors was literally too busy looking at herself in a mirror to notice me tugging at her sleeve. One 6ft 6 fool didn’t notice me lurking around his waistline and fell over me in his hurry to get to his position – dancing on a podium – and a few moments later, the same guy stepped on the back of my flip flops sending me flying – and then shoved me to one side. Blonde hair, blue eyes and a six-pack might be in the job-spec, but clearly “assisting” is not. I wanted to ask where the loos were but I’m probably not pretty enough to piss on their premises.
My friend joined the queue, which began halfway up the staircase, and weaved around the corner towards another room. While she huffed and scowled in the darkness, I wandered off to see just how many tills there were. Lo and behold, once you reached the end of the queue, you were then directed across the floor into another room (apparently it takes another blonde to point out the doorway) which then held another tightly woven maze of bored customers. Flashbacks of being six years old at Disneyland hit me. It was like queuing for Space Mountain, minus the thrill and impending satisfaction.
Fed up and desperate for a wee, we dumped everything and fought through the crowd to the exits. Another waiflike teen bopped in the doorway, grinning from ear to ear, and on our way out, the alarm went off. “Oh that’s ok, don’t worry about it,” beamed the Colgate Kid.
On the pavement my friend grabbed my elbow and held up what was actually a rather horrid bubblegum pink top – which had by mistake stayed in a bundle with our shed clothing. It had also looked much less sticky and putrid in the dim lighting. We turned back into the shop and the Colgate Kid exclaimed: “No, I said it was ok, you can go,” while smacking his delicate hands together and bopping to the beat in his head.
My friend came within a centimetre of his matte complexion and yelled, “It’s beeping, because I’ve not paid for something!” and pushed back inside while he carried on clapping and shouting, “let’s dance.”
A&F, your clothes might be overpriced and your staff undeniably stupid, but at least you know how to put on a damn good party. And unlike the rest of the West End it doesn’t cost £20 to get in.